The Gen-Z emotional health community Mindera has received a 10 million level angel round financing, led by investment firm Heroad Investment and co invested by Cloud Ladder Technology.
The Mindera app is positioned as an emotional health community for young people, helping users to alleviate, guide, and heal emotional problems, gradually developing the ability to manage emotions. In March 2021, Mindera won the OPPO App Store "Zhimei Award" and Huawei "Developer Talk" awards. At present, the number of users has exceeded one million, and the user reputation is high, with ratings close to full in major application markets.
At present, the mental health problems of teenagers are becoming increasingly serious, and there is a trend of expansion and younger age. According to the "China National Mental Health Development Report (2019-2020)", the detection rate of depression in Chinese adolescents reached 24.6% in 2020. According to a research report from the Psychology Department of Beijing Normal University, the proportion of psychological counseling visitors born in the 1990s and 2000s has increased from 33.3% in 2014 to 54.2% in 2019, with the proportion of "emotional stress" psychological problems reaching as high as 32%.
The current policy direction and solutions mainly focus on solving the psychological problems caused by symptoms, while solving emotional problems is a fundamental strategy starting from the source. The demand for emotional health among adolescents is enormous, but there is a lack of expression outlets, healing methods, and platforms for developing emotional abilities, which should be given more attention and correct guidance by the entire society. The emotional health community is a high-frequency scenario that caters to the needs of teenagers and needs to be developed. The Mindera provides teenagers with an outlet for emotional self-help through emotional diaries, providing emotional assistance through anonymous confidences and mutual communication, and developing emotional abilities through content and services.
The Mindera guides teenagers to take care of themselves and manage emotions, engage in friendly internet communication, interaction, and warm emotional transmission. Allowing adolescents to objectively recognize themselves, enhance their emotional abilities, and have a healthier and more positive mindset to perceive the world and engage in reality, truly improving emotional health, while also having a positive impact on school education and family relationships.
Li Shenlong, founder and CEO of Mindera, stated that in the future, the Mindera team will continue to uphold its original intention and work together with users to improve the emotional and psychological problems of Generation Z population. The team will be committed to building a content library for improving emotions, innovating emotion matching algorithms and mechanisms, creating a friendly and warm peer assistance community, and together providing long-term, win-win, and inclusive emotional health services for the younger generation.
Ye Yuchen, a partner of Heroad Investment, stated that Heroad Investments,, has always been committed to investing in early innovative technology enterprises that help "people", assisting the founding team in achieving commercial and social value of scale and sustainability. Currently, there is a huge and unmet demand in the field of mental health in China and even globally. High quality development is closely related to human mental health development, and learning effective emotional management skills can help reduce the occurrence of mental illness. Since the Ministry of Education issued the "Notice on Strengthening the Management of Student Mental Health", which specifies that primary and secondary school students conduct an annual mental health assessment, various regions across the country have intensively introduced adolescent mental health policies, gradually becoming the focus of attention for the entire society. Li Shenlong, the CEO of Mindera, has successful entrepreneurial experience targeting Generation Z, and is a founder with both moral and talent, highly aligned with the concept of social value economy advocated by Heroad Investments. The core members have over 5 years of cooperation experience, and the achievements of the Mindera product in the past year prove that this is an efficient, united, pragmatic, and creative team. The Mindera designs the entire community ecosystem based on the product tone, interaction methods, content expression, and usage scenarios that teenagers like and are accustomed to, creating a friendly virtual community; Let the users who come here feel warmth, learn emotional self-help on the platform, and move towards emotional mutual assistance to convey warmth to more people, which has been highly recognized by young users.
Member of the Social Value Committee of Heroad Investments, Liu Xu, the mentor of the EMBA Social Innovation and Business Excellence Practice Course at Cheung Kong Business School, pointed out that Mindera’s core business has obvious social value attributes and is a company that provides comprehensive solutions for adolescent emotional problems in this era. The commercial and social value of this company is foreseeable and predictable. The founding team aligns with Heroad's values. We believe that we will continue to strive to create value in the field of mental health in the future.